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Search Engine Optimization (SEO) Training Course

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Search Engine Optimization (SEO) requires you to have an understanding of how to create content which can easily be indexed by search engines. The process includes identifying and using preferred keywords to increase your search engine ranking. It is a marketing tool used by businesses to improve visibility on search engine results pages (SERP's) and when done properly will have an effect on your rankings.

The PD Training SEO Training Course gives you a better understanding of concepts like on-page versus off-page SEO, how to optimize images and videos, best practices for content creation and essential files you must have on your site. Further topics covered include Google page rank, researching meta titles, descriptions and keywords, back linking (what to do and what NOT to do), Search Engine Marketing (SEM), outsourcing and much more.

This SEO class by PD Training, takes the "voodoo" out of SEO by offering practical tools and a methodical approach to improving your online presence.

This enlightening SEO training course is available now throughout Hong Kong.

This SEO training course can be delivered at your premises by one of our expert local or international trainers or live online using our HIVE technology. Contact us today for a quote.

Learning Outcomes
Course Outline
  • Learning Outcomes - Search Engine Optimization (SEO) Training Course

    • Know why SEO is important
    • Understand the key terms & concepts
    • Implement effective back-linking & search engine marketing plans
    • Learn the difference between on-page SEO and off-page SEO
    • Learn how to optimize images and videos
    • Understand how to conduct keyword research & analysis
    • Learn best practice techniques for creating written content
    • Understand common mistakes and how to avoid making them
    • Conduct competitor analysis
    • Understand how to reverse engineer competitor back-linking strategies
    • Learn how to outsource SEO services and how to find the right partner
    Duration: 1 day course


    Search Engine Optimization (SEO) Training Course Reviews:

    Thanks guys, I found everybody very helpful and friendly. The information I took away will be easy for me to implement, made sense and straight forward to learn. I would definitely like to come back for further training as courses are available and time allows. Curtis has a down to earth method of educating which I appreciated - cheers, Di
    Downs Heating, Cooling & Outdoors
    I want to say thank you to the team at pd training, you folks are one of the most ethical, consistent and trustworthy businesses which are remarkable attributes to have. Being the only person to register for a course (which given the Christmas time frame is not surprising) you were still happy to provide the training I required as a one on one. I have not come across any other training organizations that would do that. This is the second short course I have done with pd training and I will definitely be back in 2013 to further my knowledge. The quality of information received during the training is excellent and has been an enormous help to our regional business.
    Downs Heating, Cooling & Outdoors
    Hi, Curtis was a fantastic trainer for our SEO course, all of my people got so much from the training day. I would highly recommend this course to anyone with a website or in the business of creating them, we will be getting to work implementing the things we have learnt for our customers. Thank you. Peter

  • Course Outline - Search Engine Optimization (SEO) Training Course

    Download Search Engine Optimization (SEO) Training Course Outline


    Search Engine Optimization is a recent addition to the advertising and marketing sector key strategies. This course helps you understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound web development and clear communication techniques.

    Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself – and achieve the results on your own websites.

    Search Engine Optimization (SEO) Training Course - Lesson 1
    What is SEO
    • Define “SEO”
    • Why is SEO important?
    • How do people find your website?
    • How do search engines find your website?
    • What does Google measure?
    Search Engine Optimization (SEO) Training Course - Lesson 2
    Key terms and concepts
    • PageRank
    • On-Page SEO vs Off-Page SEO
    • On-Page SEO ranking
    • Nested internal links
    • Keywords
    Search Engine Optimization (SEO) Training Course - Lesson 3
    Implementing SEO on your site
    • Writing for keywords
    • SEO for IMAGES
    • Off-Page ranking
    • Public consumption counts
    • How to get good links
    Search Engine Optimization (SEO) Training Course - Lesson 4
    Common mistakes to avoid (and some of the voodoo made simple)
    • Things to avoid in linking
    • How to measure your site’s popularity
    • Duplicate content
    • Canonical hierarchy
    • Competitive content
    Search Engine Optimization (SEO) Training Course - Lesson 5
    Back Linking and Search Engine Marketing (SEM)
    • Blogging
    • Article marketing
    • Google AdWords
    • Google AdSense
    • Security
    • Latest industry news
    • Free form site analysis
    Search Engine Optimization (SEO) Training Course - Lesson 6
    Competitive Analysis & Outsourcing
    • Collaboration
    • Discussion
    • And 'what about my site'
    • When to outsource
    • What to outsource
    • Selecting the right SEO provider

  • In-House Training

    Clients and testimonials

    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    Delivery Options for In-house training
    1-hour Motivator
    one hour motivator
    3-hour Power Sessions
    3 hour power session
    Full-day training
    full day training

    Choose the Training Location

    You can expect:

    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    In-House and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

    Confidence of booking

    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

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Beyond the classroom, the orgmenta app from PD Training augments our instructor led courses by engaging learners before, during and after training.

The Learning impact is increased by providing a personalised and contextualised learning experience, followed by ongoing collaboration and reinforcement on demand.

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